Dictionary of Ichthyology
Cornish sardine = a pilchard (Sardina pilchardus, Clupeidae). In Britain pilchards are regarded as somewhat inferior food although the juveniles, called sardines, q.v., are popular. The name Cornish sardine was invented as a marketing ploy in 2003 and increased the sale of pilchards ten times. The name is now a Protected Geographical Indication, q.v.
